Pallet power… ‘revolutionises pallet wrapping’ for freight, transport and logistics


In the dynamic world of freight, transport, and distribution, ensuring the integrity of pallet containment is paramount. Whether a load is travelling across town or across continents, stability, efficiency, and sustainability determine the true cost of containment.

Aurora Process Solutions says it stands at the forefront of this critical sector, introducing a new generation of systems that “not only ensure superior load security but also drive down operational costs and champion sustainability”.

Braden Goddin, director at Aurora, says that for too long, pallet wrapping has been treated as an afterthought. Aurora flips that script.

“By combining intelligent controls with advanced mechanics, their systems drastically reduce film waste while maintaining uncompromising containment standards,” says Goddin.

Using pre-stretch technology of up to 400%, these systems cover more pallets per roll, effectively cutting film usage by half, while still improving load containment. This means less plastic, lower costs, and ultimately, more peace of mind.

“There’s a big difference between buying a machine on price alone and investing in technology that truly optimises containment, film use, and efficiency,” says Goddin.

Sustainability built in, adaptive technology

Aurora’s comprehensive portfolio spans more than 132 core packaging machines, while bespoke application machinery is also available through its partners.

“This ensures tailored solutions for every operation. From semi-automatic turntables ideal for depots and regional hubs, to fully automated rotary arm, ring, horizontal, robotic, and AGV/AMR palletising systems, Aurora caters to every scale and complexity.”

High-capacity models, such as the Robopac Genesis, can wrap up to 160 pallets per hour, “setting new industry benchmarks”. He adds that systems that rotate the film instead of the pallet excel at handling unstable or lightweight loads, as well as working efficiently in challenging environments like cold storage or hygiene zones.

An edge That counts

Aurora says the company stands out locally thanks to strong partnerships with European manufacturers.

Goddin says the company’s products are first proven under rigorous European conditions before being introduced in Australasia, “combining trusted European engineering with local expertise”. This gives clients confidence in reliable, high-quality solutions.

End-to-end partnership

Aurora delivers far more than just machinery. Goddin adds it offers an enduring partnership built on honesty and integrity, walking alongside clients for the long haul. End-to-end support encompasses everything from initial consultation, ROI modelling, and on-site demo testing, through to seamless integration, automation, comprehensive staff training, and ongoing after-sales service.

“Pallet containment is not set-and-forget,” says Goddin. “The right system, properly installed, supported, and optimised, makes all the difference in efficiency, waste reduction, and safety.”

Servicing teams cover both urban and remote locations across Australia and New Zealand, providing rapid response whenever needed, ensuring critical processes run smoothly.

Built for Australasia, ready for the world

With headquarters in Hamilton, New Zealand, and offices in Sydney, Melbourne, and Albury/Wodonga, Aurora “proudly supports clients across Australasia”.

The company’s expertise and systems are also exported to the USA, Japan, Southeast Asia, and the UK, demonstrating global reach and impact.

“From rural family-run operations to multinational manufacturers, our mission is clear: to help businesses move goods safely, securely, sustainably, and profitably. Aurora makes it easy to implement packaging automation, empowering businesses to better compete on the world stage.”

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For more information phone 0800 55 77 33, email sales@aurora-process.com or visit www.aurora-process.com.