From humble beginnings 31 years ago, Transfreight has grown into a boutique provider of freight solutions, with customer service, technique and technology at the forefront of its offering.
Transfreight is renowned in Auckland for its point-to-point palletised freight service for customers that seek either express (one hour) or same-day deliveries throughout the metro area. It runs a fleet of modern vehicles ranging from transit vans right up to B-trains, split 50/50 between owner/operators and company-owned. A premium chilled service for customers with temperature-critical consignments was introduced two years ago.
Originally focusing on the Auckland market, Transfreight has recently celebrated the opening of its brand-new Tauranga branch, which sets the company up to extend its services to the entire ‘golden triangle’ of Auckland, Tauranga and Hamilton. And surprisingly, at a time when most companies are reducing their workforce and services, the decision to expand their offering and open the Tauranga bran
“Covid-19 caused a great deal of uncertainty in the market, and we had to make the decision to either retract or expand. We saw it as an opportunity, not a threat, and took up the challenge to seek out other business that might arise as a result of the pandemic,” Alan says. “In the middle of difficulty lies opportunity, as they say. We faced the challenge head-on and made the key decision to open a branch in Tauranga. We feel that with its deepwater port, it offers the best option for future growth of freight in the region.”
A Tauranga base will allow Transfreight to service the entire Bay of Plenty region, including inland to Rotorua, and the company will also be able to service Hamilton and the Waikato from Tauranga and Auckland.
DECADES OF EXPERIENCE
Transfreight Tauranga is located at 47 Paerangi Place, Tauriko – right in the heart of the new Tauranga Crossing industrial development. “It’s the perfect location, with immediate access to state highway connections and just 10 minutes from the port,” Alan says.
The branch is headed up by Nick Kershaw, with Paul Koch as the Tauranga/Hamilton sales manager. Both have decades of experience in the freight transport and logistics sector. Transfreight offers a point-to-point next-day delivery service from Auckland to Tauranga and reverse, and a same-day metro delivery service within Tauranga and the surrounding locations. The Tauranga branch also has the capability to provide bulk storage and pick-pack services for local clients.
“Adding Tauranga to our network will make an enormous difference to our service offering,” says Alan. “It means we can now offer a full metro and regional distribution service for the entire golden triangle.”
SEAMLESS SERVICE, STREAMLINED OPERATIONS
Transfreight’s service is seamless for customers due to the company’s adoption of modern technology and an iCOS transport management system (TMS) that streamlines operations for drivers and customers alike.
“We use a company-wide paperless system,” Alan explains. “All customer bookings are made online via a secure client portal on our website, which flow through directly to dispatch. Deliveries are automatically allocated to specific trucks by the TMS, and drivers are alerted to pickups via their in-vehicle Samsung tablet.
“We use sign-on-glass technology for both pickup and proof-of-delivery signatures. All information on transit times and pickup/delivery is captured by the TMS, and through their secure log-in, customers have complete visibility of their order’s progress.”
A SECURE FUTURE
The company is now focusing on continuously improving its service offering, with further services within the golden triangle to be added over the coming months. “Our customers can expect to be able to access 3PL services, plus container devanning, cartage and storage,” Alan notes. Both the Tauranga and Auckland branches have sufficient hardstands to add the devanning service.
Transfreight also expects to develop and expand its premium chilled service. Currently, the main goods carried are food products and pharmaceuticals, with the vans capable of transporting goods at a chilly 4 degrees C down to minus 18. Alan says they expect to expand this service with larger trucks in the near future, offering the point-to-point service to all customers in Auckland, Tauranga and Hamilton.
“Through all the doom and gloom of Covid-19, we have managed to secure our future,” Alan says. “We have a very positive outlook.” www.transfreight.co.nz