Crown expands sales and service distribution network

Crown Equipment, one of the world’s largest material handling companies and “New Zealand’s leading forklift brand,” has announced the opening of a new company-owned Crown Lift Trucks branch to support growing demand in Invercargill.

“The new branch demonstrates Crown’s commitment to business in the region with the new facility able to enhance the existing operational capacity and efficiencies, thus providing local business support services and continued direct access to Crown’s comprehensive one-stop material handling equipment solution,” says Kieran White, managing director of Crown New Zealand.

White says that Crown is the only original equipment forklift manufacturer in Invercargill, providing its customers the significant benefit of working directly with the forklift equipment manufacturer and material handling services provider delivered through highly trained local staff.

“Invercargill is New Zealand’s southern-most city and the commercial centre for the Southland region, which has clear transport links to main cities and towns via road, rail or domestic airport,” says White of the importance of the new branch.

He says that the region’s economy is fuelled by primary agricultural industries such as farming, fishing and forestry with secondary growing industries such as processing and manufacture plants, wholesale and distribution centres as well as trades, services and retail supporting the community.

“The Invercargill branch supports Crown New Zealand’s ability to provide businesses across the various industries in the region with tailored, customised solutions specific to the business need, challenge or requirement demanded by the application. This ability ensures every business is provided with the right material handling solution, when they need it, optimising operational performance to drive business efficiency.”

The new branch also provides an “industry-leading quality MHE product and service solution” offering local business access to the most extensive range of electric, gas and diesel forklift model types available in New Zealand, covering all warehouse and pallet type applications.

“Crown has had a strong presence in the New Zealand market since 1981, servicing the needs of both global and local companies trading in the country with nationwide coverage for over 40 years,” says White.

The opening of the Invercargill branch is another milestone in Crown’s ongoing effort to ensure exceptional customer support anywhere, every day at any time and strengthens its commitment as a brand to serve its customers across the Southern South Island no matter their location.

“Our highly trained local employees demonstrate dedication, hard work and customer care every day in an effort to make a difference to our valued customers. Crown New Zealand’s Invercargill branch is located at 14 Benmore Street, Prestonville,” says White.

For more on Crown Lift Trucks’ sales and service network visit or contact the Crown team on 0800 802 002, email